See Saint John was primarily known around the community for their hands on tourism guide of Saint John New Brunswick. They came to us with the goal in mind of creating the same look and feel that their offline digest provided; a in-depth easy to navigate content guide of Saint Johns best attractions for tourists and locals alike.
We rolled up our sleeves and delivered!
TaDa! The Final Product.
The main challenge we encountered with this re-design was the fact there was just so much content that had to be incorporated and at the same time we needed an easily to navigate look and feel for desktop and mobile users. Not wanting to attach ourselves to the stigma that all tourism and news sites must be overwhelmingly cluttered with content to keep user interest, we took pre-exiting content and broke everything down into easy to navigate categories. We then made sure that all the content would be easily accessed via mobile/tablet devices as the majority of users who use these sites are doing so from the road on their way to a destination.
Our client also requested a way to know who was visiting his site. We took it a step further. Being an Google Analytics certified team we knew just what to do, we set up See Saint John with the best service available. They would now be able to track where visitors were coming from, what content they were absorbing and which sections of their site was receiving the most attention. Why is this important? This will allow See Saint John to now target their content and campaigns for the users visiting most often. Keeping their production costs down and timelines manageable. Knowing what users are searching for while on the site is another win we could now offer, getting insight into what users want while providing a high value service. How can you lose?!
So whether you a weary traveler looking for info on a beautiful east coast city or in the market for upgrading your existing site we’d love to hear from you. Drop us a line anytime!